RADIO CONTINUITY & COMMERCIAL SPOT DESIGN

OLABISI ONABANJO UNIVERSITY DISTANCE LEARNING PROGRAMME – 60-SECOND PSA

Introduction

This project presents a 60-second Public Service Announcement (PSA) designed to promote a university distance-learning programme. The PSA is targeted at prospective students, working professionals, parents, entrepreneurs, and other individuals who wish to pursue university education while managing their work and personal responsibilities.

The production demonstrates the application of basic radio production techniques, including professional voice recording, vocal compression, audio ducking, clean acoustic blending, editing, and appropriate background music.

Listen to the PSA below.